In a recent CRN article, channel partners were asked for the top 5 changes that they would like to see in how technology vendors structure MDF programs.
MDF, or Marketing Development Funds, are made available by vendors to assist their partners with marketing activities. However, proving the value of the MDF investment is key to enabling vendors to provide the flexibility, transparency, and engagement that partners demand.
Here’s a break-down of what was identified as requests from the partners on MDF:
- Partners need a longer ROI timeframe with which to evaluate MDF spending. Currently, the standard for the high tech channel is a quarterly cycle: MDF activity is planned, carried out, reported on, and then...